The Path To Purpose:
A New Reality / A New Beauty Conversation



How are brand values and the push for inclusivity – whether race, gender, sexuality, age, or ability – shaping the beauty conversation in this unprecedented time? Hearst Magazines tapped 2,000 consumers, ages 13 to 64, to reveal how perceptions and purchases of beauty brands are influenced by values-based issues in the age of Covid-19 and a national conversation on race and social justice.


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